Press
Archive
Strategic analysis and media coverage of operational milestones, regional expansions and creative collaborations in technology, logistics and high-end design.
Sebastián Castellanos Duque. COO of ARCA WW | Partner at Rappi | Ecommerce and Operations at Scale Strategist.
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"From Garage to the Stock Market: The Operational Architecture That Defines E-commerce Success" — An analysis of the operational frameworks, execution discipline, and scalable systems behind successful e-commerce growth.
Why it's relevant: This article examines how operational architecture shapes e-commerce outcomes, reinforcing a strategic perspective centered on execution, scalability, and growth.
"15 AI Tools for E-commerce Businesses to Boost Sales in 2026" — Analysis of the top artificial intelligence platforms shaping the future of digital retail and sales optimization in 2026.
Why it's relevant: This article features my insights on integrating AI tools within e-commerce operations, validating my approach to tech-driven logistics and automated scaling.
"The FOMO Trap in Live Shopping E-Commerce: Why Mega-Event Impulse Buys Are an Operational Liability" — Analysis of regulatory, consumer protection, and logistical risks associated with impulse-driven live shopping sales campaigns.
Why it's relevant: This article details the corporate and operational risks of high-intensity shopping events, emphasizing the need for robust compliance and scale-ready fulfillment architectures.
"The FOMO Trap in Live Shopping E-Commerce: Why Mega-Event Impulse Buys Are an Operational Liability" — Examining the post-purchase logistics strain and high return rates triggered by impulse buying during live shopping events.
Why it's relevant: This piece explores the operational liabilities of live commerce events, showcasing my expertise in designing resilient returns management and capacity planning systems to handle sudden demand spikes.
"Beyond the Algorithm: The $1.3 Trillion Logistics Gap in Social Commerce" — Exploring why strategic nearshoring is essential to align viral demand with supply chain capabilities and unlock the potential of social commerce.
Why it's relevant: This article highlights the $1.3 trillion logistics gap in social commerce, detailing my strategic emphasis on nearshoring to turn algorithmic volatility into a predictable, high-performing fulfillment engine.
"The Social Commerce Operational Gap: Logistics As The 2026 Profitability Bottleneck" — An in-depth look at how logistics and fulfillment networks represent the primary strategic hurdles for social commerce scaling.
Why it's relevant: As a logistics and ecommerce strategist, this article highlights the exact execution barriers I address: transforming fulfillment from an operational bottleneck into a driver of bottom-line efficiency.
"The Social Commerce Operational Gap: Logistics As The 2026 Profitability Bottleneck" — Analysis of the supply chain challenges and delivery bottlenecks impacting the profitability of social commerce platforms in 2026.
Why it's relevant: This analysis addresses the critical intersection of social commerce and logistics operations, directly aligning with my focus on scaling supply chain infrastructures to resolve profitability bottlenecks.
"From Rappi to Ualá: The tech giants in Latin America attracting investment" — Endeavor report on the regional companies driving the technology and investment ecosystem.
Why it's relevant: This report highlights Rappi as a regional benchmark for attracting investment. My participation in the scaling and operational foundation of the company validates my expertise in building high-growth models that capture the interest of global investment funds.
"Mexico and Colombia drive a 14 billion USD social commerce market" — Analysis of social commerce growth in Latin America.
Why it's relevant: I've actively collaborated in defining operational strategies for this USD 14 billion emerging market. It positions me as a voice that understands and anticipates digital trends in the region.
"Latin America Digital Commerce and Payments Forecast" — Comprehensive analysis of digital transactions and market trends in the LatAm region.
Why it's relevant: This report validates the strategic direction of the fintech and ecommerce integrations I've led. Understanding payment ecosystems is crucial for scaling Super Apps and ensuring operational profitability in emerging markets.
"The true challenge of ecommerce is not selling" — Analysis of structural operational challenges of ecommerce in Mexico.
Why it's relevant: In this article, I break down the structural challenges of ecommerce in Mexico. My focus is to demonstrate that success is not in the initial sale, but in the flawless execution of every stage of the customer journey.
"Social Commerce boosts Mexican SMEs" — Analysis of the impact of social commerce platforms on the growth and digitalization of small and medium-sized enterprises in Mexico.
Why it's relevant: This article validates the strategic importance of the social commerce models I've helped implement. It highlights how technology can democratize access to digital markets, a vision I lead by optimizing the last-mile and user experience for emerging businesses.
"When trust becomes the currency of the new Latin American consumption" — Analysis on the evolution of consumer trust and its impact on regional digital markets.
Why it's relevant: In this column, I explore how trust is no longer a soft variable but the fundamental asset for scaling digital businesses in Latin America. My focus is on how transparency and operational consistency build long-term value.
"Amazon Buys Stake in Rappi" — Report on Amazon's strategic acquisition to strengthen last-mile logistics in Latin America.
Why it's relevant: This milestone highlights my experience scaling operations that capture the interest of global giants like Amazon. It reflects my ability to manage high-profile transactions and generate strategic value in emerging markets.
ETERNA: Meyer Davis x ARCA — Furniture line presented at HD Expo Las Vegas focused on luxury hospitality.
Why it's relevant: This project reflects my ability to connect luxury materials with high-value commercial applications, managing everything from international artisanal production to large-format logistics.
"Rappi: We Run for You (Case Study)" — Academic validation of the hyper-growth operating model in emerging markets.
Why it's relevant: I'm proud that Rappi is a Harvard case study. My role as Partner and Director of Expansion allowed me to be part of the team that designed and executed the scalability strategies that are analyzed academically today.
"Rappi Plans $5 Billion IPO on Fast Delivery" — Bloomberg feature on the company's valuation and strategic path to the stock market.
Why it's relevant: This feature validates the operational scale and the hyper-growth model I helped build at Rappi. Bloomberg's analysis of our path to a $5B IPO highlights the strategic impact of the expansion and efficiency strategies I led across the region.
"Rappi will invest more than US$ 110 million in Mexico" — Strategic capital allocation to strengthen Turbo technology.
Why it's relevant: Here, my experience managing high-impact investments (>USD 110M) is contextualized. It reflects my ability to execute large-scale operations that drive regional growth.
"Gravitas: Vincent Van Duysen x ARCA" — Tactile exploration of 18 pieces in Porphyry, Cafesina, Recinto, and Carrara Marble.
Why it's relevant: This coverage highlights my focus on operational excellence, coordinating European artisanal manufacturing and ensuring impeccable global distribution of unique pieces.
"NUDO Collection: Kelly Wearstler x ARCA" — Tier 1 French media coverage on the fusion of craftsmanship and technology in marble.
Why it's relevant: This mention in an elite French medium validates my ability to lead luxury design collaborations with global projection, joining technical craftsmanship with a sophisticated commercial vision.
"Impact of Rappi on Latin American logistics" — Business model analysis on regional last-mile infrastructure.
Why it's relevant: This analysis allows me to share my vision on innovation and supply chain with an international audience, projecting the lessons learned by transforming logistics in the region.
"NUDO Collection: Kelly Wearstler x ARCA" — Marble furniture inspired by ancestral weaving techniques for Art Basel Miami.
Why it's relevant: It reflects my experience managing premium product launches, from technical coordination in global quarries to the complex logistics of high-value artistic pieces.
"Meet the main proptech startups in Mexico" — Profile of homie.mx as a reference in solutions for the residential rental market.
Why it's relevant: This mention validates the strategic appeal of the projects I have led. It highlights my focus on aligning accelerated growth with solid operational efficiency metrics for institutional investors.
"100 fastest-growing startups: homie.mx" — Recognition of operational innovation in the digital real estate sector.
Why it's relevant: Being part of this list validates my operational capacity to scale high-impact startups and generate the necessary trust to attract top-tier institutional capital.
"Rappi: The Latin American Super App (Case Study)" — Analysis of the strategic evolution and expansion model of the platform.
Why it's relevant: This study explores the operational foundations and the multi-vertical strategy that allowed Rappi to scale rapidly across the region, a process I led as part of the core expansion team.
"Internationalization in Business" — Degree project II: Faculty of Administrative and Economic Sciences. Program in Economics and International Business. Santiago de Cali.
Why it's relevant: This academic work documents a background focused on business internationalization and commercial expansion.